What Makes an Exterior Paint Job Last in the Bay Area?

Between salty coastal air, intense sun, shifting temperatures, and our famously quirky microclimates, the Bay Area can be rough on a home’s exterior. You’ve probably seen the difference—some homes still look fresh after 10 years, while others are peeling or faded after just a few.
So what’s the secret to exterior paint that holds up around here? It’s not just the brand of paint—it’s a combination of smart prep, experienced application, and a little ongoing care. In this post, we’ll break down what makes paint last, what you can do to protect your current paint job, and how to avoid shortcuts if you're planning something new.
Let’s dive in.
For Existing Paint Jobs: Maintenance Makes All the Difference

If your home was painted within the last 3–4 years and it still looks good overall, a little TLC can buy you extra time before a full repaint.
Here’s what we recommend:
Power Washing (Once a Year). Especially important in coastal areas. It removes built-up grime, mildew, and salt that can quietly break down your finish.
Touch-Up Paint & Spot Repairs. Notice a few chips, hairline cracks, or exposed trim edges? Catching them early keeps moisture out and helps maintain that uniform look.
Inspect Trim & Caulking. Windows, door frames, fascia boards—these are common spots for failure. Spring is a great time to walk around your home and look closely.
Keep Plants & Gutters in Check. Trim back landscaping that’s touching siding, and make sure your gutters are draining cleanly. This simple upkeep reduces trapped moisture—one of the biggest enemies of paint.
For New Paint Jobs: It Starts with the Prep
A long-lasting paint job isn’t just about how it looks on day one. If you’re repainting this year, the biggest factor in how long it lasts is what happens before the paint even goes on.
Here's what a durable job looks like:
Thorough Surface Prep. Scraping loose paint, sanding rough areas, cleaning surfaces—these steps help paint bond and perform.
Repairs Done Right. Painting over cracked stucco or dry-rotted wood won’t solve anything. It just hides problems—until they come back worse.
Primer + Two Coats. Don’t cut corners here. Primer helps with adhesion and sealing, especially on repaired areas. And two topcoats? That’s your real shield.
The Right Products for Your Microclimate. The Bay Area isn’t one-size-fits-all. A breathable, mildew-resistant paint might be best near the coast, while UV-blocking formulations work better inland.

Quick Comparison:
Quick Fix Job: One coat, minimal prep, skips repairs → looks okay for a year or two, then starts failing fast
MB Jessee Approach: Full prep, necessary repairs, primer + two coats → holds up beautifully for years, even in tough zones
FAQs: What Homeowners Ask Us Most
Before we wrap up, here are some of the most common questions we get about paint longevity:
Q: How often should I repaint my home’s exterior in the Bay Area?
A: On average, every 7–10 years. But exposure, climate, and paint quality can stretch that timeline—or shorten it.
Q: Can I just pressure wash my home instead of repainting?
A: It’s great for maintenance, but it won’t fix fading or peeling. Think of it as a tune-up, not a full repair.
Q: What kind of paint holds up best in this area?
A: We use premium, breathable paints with mildew and UV resistance—chosen based on your location and surface.
Q: When’s the best time of year to paint?
A: Late spring through early fall is typically ideal—drier weather, stable temps, and fewer rain delays.
Q: How many coats of exterior paint do I need?
A: Two coats. It gives you better coverage, color depth, and a stronger barrier against the elements.
What’s Your Takeaway?
Whether you’re maintaining a great paint job or planning a fresh start, knowing what really matters can save you time, stress, and money. A little maintenance now or a smart investment in a job done right can mean years of protection and curb appeal.
Not sure where your home stands?
We’re happy to walk the property, talk you through options, and give you honest advice—no pressure, no rush.